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Data Mining Association Rule Mining
Author: Insu Song
Mining frequent patterns and association between items in shopping baskets
E-commerce deals with millions of transactions every day (38.5 billions in 2015: Source: http://www.statista.com/). In this chapter, we look at the transaction records and find frequently bought items and associations between items in the shopping baskets. The information we gain from this analysis can be very useful for market analysis, cross-marketing, and product catalogue designs.
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